Our Name

Vilfredo Pareto was a famous Italian economist who developed theories on optimization. A Pareto Improvement is a reallocation of goods amongst individuals where at least one individual is better off and no individual is worse off.  Pareto Optimality describes a state where no individual can be better off without making another individual worse off.

We chose the name Pareto because we feel a group captive can make all of the participants—the employees, employer, and broker better off than they were in a fully-insured benefits program.

(An astute person might argue that we have made the prior fully-insured carrier worse off, but we don’t include them in our sphere of stakeholders.)